Pacific Power becomes Rocky Mountain Power
July 12, 2006
Western utility, PacifiCorp, will change its Pacific Power and Utah Power operating names in Wyoming, Utah and Idaho and officially use Rocky Mountain Power in all three states beginning July 17.
"This change is part of our look toward an exciting future," said Richard Walje, president, Rocky Mountain Power. "Our new brand name reflects a new regional focus on the Intermountain West and our commitment to customers to maintain our position as a low-cost provider of safe, reliable electric service."
PacifiCorp was acquired by MidAmerican Energy Holdings Company March 21, 2006. At that time, three business units were announced: Pacific Power in the company’s Pacific Northwest territory; Rocky Mountain Power in the company’s intermountain states and PacifiCorp Energy for the company’s generation and mining operations throughout all six states.
"As we closed the transaction with MidAmerican, we heard from many quarters a desire for more regional focus in all our states," Walje said. "For our customers in Wyoming, Utah and Idaho our former operating names of Pacific Power and Utah Power no longer fit well. While both carry strong historical traditions of service dating back to frontier times, we believe Rocky Mountain Power better reflects the company as it is today, and as we’ll operate for many years to come."
Walje noted the company is making significant investments in response to the growth of customer electric needs throughout its service territory. He said the coming years will require momentous decisions, including new generating plants, major transmission lines, and system expansions to serve existing and new residential, commercial and industrial customers.
Beginning July 17, customer bills will carry the new company brand name and logo. However, it will take some weeks for all customer bills to cycle through with the new name. For example, bills delivered to customers on July 17 and 18 will have the previous names, having been printed and mailed July 14. The new name also will be reflected in customer service operations and the company’s internet web site information, www.pacificorp.com.